By Laine Geary
Of all our assignments for this course thus far, this one was the one I struggled with the most. I’m not very well versed in video production and editing outside of the sketches I’ve edited for my on-campus comedy group and even then I tend to keep things very simple by using iMovie as my editing software. That being said, I wanted to get some experience editing using a different program, so I chose to use Descript since I was already semi-familiar with it from our Audio assignment.
Despite some technical bumps along the way, it was very interesting to try and apply some of the concepts discussed in my Propaganda and Promotional Culture class to this BMW ad. Doing so ended up being more difficult than anticipated; once I acutally got into analyzing, the ad felt less strategicly convincing and more chaotic and eye-catching. I feel that that chaos and disjointedness is applicable to many Super Bowl ads, and think that is a large part of why these ads are so anticipated. They’re less predictable than the ads we see in our day to day lives, and that catches people’s attention.
I made a concerted effort to keep my interuptions to a minimum, and did my best to keep my thoughts concise, but I think if I was doing this assignment again I would try to cut down my analyses even further. I also tried to keep the visuals largely limited to just the ad to as to avoid distracting the viewer when it was time for me to talk.
Link to Video Project: https://share.descript.com/view/X7qsRcWl7Mc